Security, load balancing, and ease of maintenance are the three most important benefits of using reverse proxy. Besides, they can also play a role in identity branding and optimization.
Improved online security
Reverse proxies play a key role in building a zero trust architecture for organizations – that secures sensitive business data and systems. They only forward requests that your organization wants to serve. If you’re only serving web content, you can configure your reverse proxy to exclude all requests other than those for ports 80 and 443 – the default ports responsible for HTTP and HTTPS. This helps divert traffic based on type.
Reverse proxies also make sure no information about your backend servers is visible outside your internal network, thus protecting them from being directly accessed by malicious clients to exploit any vulnerabilities. They safeguard your backend servers from distributed denial-of-service (DDoS) attacks – by rejecting or blacklisting traffic from particular client IP addresses, or limiting the number of connections accepted from each client.
For organizations looking at deploying proxy servers with extra teeth, reverse proxies can be easily upgraded to a firewall.
Increased scalability and flexibility
Increased scalability and flexibility, is generally most useful in a load balanced environment where the number of servers can be scaled up and down depending on the fluctuations in traffic volume. Because clients see only the reverse proxy’s IP address, the configuration of your backend infrastructure can be changed freely. When excessive amounts of internet traffic slow down systems, the load balancing technique distributes traffic over one or multiple servers to improve the overall performance. It also ensures that applications no longer have a single point of failure. If and when one server goes down, its siblings can take over!
Reverse proxies can use a technique called round-robin DNS to direct requests through a rotating list of internal servers. But if businesses have more demanding requirements, they can swap to a sophisticated setup that incorporates advanced load balancing features.
Web acceleration
Reverse proxies can also help with ‘web acceleration’ – reducing the time taken to generate a response and return it to the client.
Identity branding
Most businesses host their website’s content management system or shopping cart apps with an external service outside their own network. Instead of letting site visitors know that you’re sending them to a different URL for payment, businesses can conceal that detail using a reverse proxy.
Caching commonly-requested data
Businesses that serve a lot of static content like images and videos can set up a reverse proxy to cache some of that content. This kind of caching relieves pressure on the internal services, thus speeding up performance and improving user experience – especially for sites that feature dynamic content.