Last week we exhibited at Cloud Expo Europe, promoting the release of the new cloud products; ENTERPRISE AWS + ENTERPRISE AZURE. We love trade shows. They provide a platform to meet existing customers - as well as potential new ones.

Several people visiting our stand mentioned the recent announcement that Kemp Technologies have released a free load balancer. Understandably, they were interested to hear if we would be responding in kind. However, in his usual politically correct mood, our boss responded with:

"No, it's not bloody free - and never will be" Malcolm Turnbull - CEO Loadbalancer.org

As usual, we had a good chat with the guys on the Kemp stand. Nice people, with a good product - but apparently they said they don't compete with us.
We really enjoyed meeting some existing customers and potential new ones. We even found a few people actually using the cloud! Most people were still mainly interested in virtual appliances rather than cloud based ones.

From what we can remember we had a great crack in the evening with one of our existing partners Hyve Managed Hosting. I was slightly disappointed to hear that they claimed, 'You guys were lightweights and we out drank you'. Simply not true! I think they were struggling more than us on day two.

Although we are regular exhibitors at IP Expo Europe, this was our first year at Cloud Expo Europe. The show was a great success and I'd like to personally thank our stand builders Inspire Displays. We give them a vague sketch of what we want they go away and produce this amazing stand. Their stands are always cost effective, look impressive, and they provide exceptional customer service as well. I can't recommend them enough.

Here are a selection of photos from the show: