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James Loveday

About the author

James spent 12 years in technical support for the Satellite industry, assisting customers in the corporate, government and military sectors before moving into business development. Besides spending quality time with his wife and two children, he can be found in the gym at ridiculously early hours, hitting the weights. He enjoys cooking and food but doesn’t take it seriously enough to consider himself a foodie.

Lost sale lessons

James Loveday Just for fun

We lost a sale. It happens and it is always difficult to swallow, especially when the reason is seemingly trivial. Were we technically inferior? No. Were we more expensive? Nope. Was our support lacking? Far from it. Our name. It was about our name. What's in a name? more

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